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Ads of the future - geek/talk
Well we all know what the ads of today are and some are hated and some are not so much cared about but what will the ads of the future be like?
What about subliminal advertising on the internet?
Dont think I have seen this before (oh but then i guess i wouldnt know), what other ways or formats do you see in the future of the internet?
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I am shocked there isn't subliminal advertising on the net yet.
Pepsi tried it in the 70's and sales increased by several percent.
All they did was run a regular commercial and every 10 secs, one frame would be replaced by words like 'buy pepsi', 'pepsi is good', 'pepsi = refreshing'.
Somehow the word got out and Pepsi stopped doing it.
But the internet is renegade advertising for the most part.
There are no rules.
Some ideas that didn't work were 'smell-o ads' This company went belly up after recieving several million dollars in venture capital.
They wanted to ship along with new computers a box that sat next to the monitor and contained 20 smells.
So if a perfume ad came up, you'd smell the scent.
Unfortunately, ads keep getting bigger and bigger.
Since more companies are jumping back into advertising, there probably won't be too many new size increases until the next 'market correction'.
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Quote: : I am shocked there isn't subliminal advertising on the net yet.
Pepsi tried it in the 70's and sales increased by several percent.
All they did was run a regular commercial and every 10 secs, one frame would be replaced by words like 'buy pepsi', 'pepsi is good', 'pepsi = refreshing'.
Somehow the word got out and Pepsi stopped doing it.
But the internet is renegade advertising for the most part.
There are no rules.
It was also tested at the movies once not sure what the product was but at intermission the sales on this particular product claimed dramatically.
This could really affect places like google if someone got themselves a hold of such a script.
Is it possible to make a DHTML layer close within 1/10 of a second?
It would be interesting running tests on something like this.
Also has there been any story about this on the internet before, i am sure some company must have looked into this one before.
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On-top-ads below is some very interesting information about the history of subliminal advertising.
Quote: : On September 12, 1957, a market researcher named James M.
Vicary called a press conference to announce the formation of the a new corporation, the Subliminal Projection Company, formed to exploit what Vicary called a major breakthrough in advertising: subliminal stimuli.
Vicary described the results of a six-week test conducted in a New Jersey movie theater, in which a high speed projector was used to flash the slogans "drink Coke" and "eat popcorn" over the film for 1/3,000 of a second at five-second intervals.
According to Vicary, popcorn sales went up 57.5 percent over the six weeks;
Cokes sales were up 18.1 percent.
Vicary's announcement immediately touched something like a national hysteria.
Outraged editorials appeared in major magazines and newspapers;
Outraged congressmen drafted laws and made themselves available for outraged interviews.
This was the year of Vance Packard's best-selling expose of the advertising industry, The Hidden Persuaders, and the public was apparently willing to believe anything about Madison Avenue--1984 was just around the corner.
Overlooked in all the hullaballoo were Vicary's own relatively modest claims for his invention.
It was useful only as a reminder, he said, and couldn't persuade anyone to do what they didn't want to do in the first place.
But even he was probably overstating the case.
While Vicary steadfastly refused to release any of his data (or even the location of the theater where the tests were conducted), psychologists who had performed similar experiments gleefully contradicted his results.
A weak stimulus, they said, produced a weak impression;
The subliminal "message" was no more hypnotic than a slogan on a billboard glimpsed out of the corner of the eye.
Moreover, Vicary's ideas were hardly new.
A subliminal projector called a tachistoscope had been used during World War II in training soldiers to recognize enemy aircraft, while a book published in 1898 (The New Psychology by E.W.
Scripture) laid out most of the principles of subliminal response.
Still, the panic over subliminal "brainwashing" continued.
In January of 1958, Vicary agreed to conduct a publicly announced test over the Canadian Broadcasting Company stations.
The message "telephone now" was flashed 352 times during a half-hour show, but there was no noticeable increase in telephone use during or after the program.
Instead, the CBC received thousands of letters reporting unaccountable urges to get up and get a can of beer, to go to the bathroom, to change the channel--not a single viewer correctly guessed the message.
Since the technique apparently wasn't working, the advertising industry felt free to denounce it (and help repair some of the image problems brought on by Packard's book).
Subliminal ads were banned by the American networks and by the National Association of Broadcasters in June of 1958.
A proclamation that subliminal ads were "confused, ambiguous, and not as effective as traditional advertising" issued by the American Psychological Association finally laid the controversy to rest, one year almost to the day after Vicary's historic press conference.
In 1962 Vicary granted an interview to Advertising Age in which he called his invention a "gimmick"--the Subliminal Projection Company had been dissolved, and he was working in happy obscurity for Dunn and Bradstreet.
Eleven years later, though, the subliminal pitch made an unexpected comeback.
A commercial for a game called "Husker-Do" was found to contain the phrase "get it" flashed four times (one frame each) during its 60 seconds.
The manufacturer, the Pican Corporation of Los Angeles, expressed horror and surprise, withdrawing the ads (which, of course, violated the NAB code) and writing the whole thing off to an overzealous copywriter in Cincinnati.
But the company's scruples apparently didn't extend to countries where there were no regulations against subliminal ads: in 1974, the spots appeared on Canadian television.
More outrage followed, and subliminal ads were quickly (if pointlessly) outlawed in Canada.
Http://www.straightdope.com/classics/a1_187.html
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Don't you remember the greatest online advertising breakthrough of 2001?
Presenting SubliminalTraffic.com:
http://web.archive.org/web/200107201...altraffic.com/
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Quote: : on-top-ads below is some very interesting information about the history of subliminal advertising.
Thanks larwee you really know where to find your info.
Well this is some interesting stuff, mite do some research on this see if it can lead anywhere would love to see for myself if this works or not and if so how well.
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Quote: : Don't you remember the greatest online advertising breakthrough of 2001?
Cant remember seeing this pop up anywhere
So i wonder if that company went any past designing there layout, Im sure you wouldn't have been able to have an ad flash as fast 1/3000 of a second back then, not even sure if its even possible now.
If anyone has done some tests on this before, i would be real interested in seeing your results, not to run this over our network things like this just interest me
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I really don't think visit my site subliminal advertising works.
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Quote: :
Cant remember seeing this pop up anywhere
So i wonder if that company went any past designing there layout...
No, they didn't. The site was developed as a parody of new advancements in online advertising technology.
Shoshkeles, Eyeblaster and other 'takeover' rich-media ad formats were receiving a great deal of attention back then, as were unrealistic revenue expectations.
Subliminal advertising has always been considered a red herring in marketing circles since there simply isn't enough credible evidence to suggest that the technique works;
At least no more so that traditional advertising, product placement, sponsorships, etc.
It was perhaps for this reason that the parody site creator decided to affix that term to the description of an unrealistically optimistic business model.
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You said: "...what other ways or formats do you see in the future of the internet?"
While I find the discussion and great thoughts about subliminal advertising interesting I think a lot of Companies should return to the basics.
A few examples of what I'm talking about and we have threads that support this theory, I think
Send your affiliates "gifts" at Xmas and other holidays.
The moral and ethically correct "buzz" that this creates is really priceless and in my view much more effective for some folks.
I'm definetly NOT talking about "shills" and undercover techniques to spread the word A few have done this like the G radio thing and the Yahoo/Overture pen and such but the majority of Companies miss the boat.
It's kinda amusing.
Before the internet we used to take clients to lunch and build long term relationships.
We had a "call list" with tickle dates to call every single client on the phone.
Maybe just to say Hi, maybe to try and help them, and we did this while reading from a 3x5 card which had valuable data like the name of the wife, the kids, and prior conversations.
How many Companies actually call sources of business.
We even have a thread about who you like the most and the underlying principal is the "partners/affiliates" love this personell attention.
Then they "naturally" tell their friends and it builds.
While we can't do all of those things on the Internet, we can certainly look at the principal involved and return to some basic principals.
I think I might be a little off topic so please excuse me.
On the "consumer/surfer" side of the equation I think the continued adoption and price reduction of broad band net access will help folks create a richer creative which of course means a larger file for the surfer to download.
For example, San Diego has about a 70% penatration of borad band usage and plans to take certain areas of the city and make them a WiFi zone of sorts.
This continued adoption and price reduction of broad band will make 30 second video spots on your site much more acceptable along with "Flash" cartoon type stories.
Thats where I think we are headed.
Hopefully, the wider adoption of this form of advertising will display a 468x60 like banner we have all used for years and then if the visitor mouses over it or clicks it, the spot plays and you can roll it back into the banner anytime you wish.
...just my 2 cents worth
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Quote: : Don't you remember the greatest online advertising breakthrough of 2001?
Presenting SubliminalTraffic.com: That's hilarious.
The "Terms" section really says it all:
- Don't link to us at all.
- No webmasters from United States, Australia, UK or Canada are allowed.
This program is open to Iraq people only.
....and people say we invaded Iraq for their oil.
Geez, OBVIOUSLY it was for their subliminal advertising!
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This kind of ads would be very bad., unethical
Quote: : So i wonder if that company went any past designing there layout, Im sure you wouldn't have been able to have an ad flash as fast 1/3000 of a second back then, not even sure if its even possible now.
Windows timers are junk and not to be trusted Therefor a browser implementing standard windows timers can't show hide something just 1/3000 of a second.
Quote: : This continued adoption and price reduction of broad band will make 30 second video spots on your site much more acceptable Lots of broadband comes with bandwidth useage limitations of xx gb/month.
At first i had unlimited broadband then 4gb/day.
Now i have 10gb/month and I pay more then when it was uncapped.
I asume that most people with broadband and with traffic limitations will try to get these ads and while they are at it, why not all ads blocked.
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