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One of my best business books of all time! - [27 Apr 2009]
I teach Global Entrepreneurial Marketing at Stanford. I have assigned "Facebook Era" as required reading for that course. It does a great job of explaining how to leverage marketing and sales by integrating Social Networking technologies with [...]. The...
reading for that course. It does a great job of explaining how to leverage marketing...
www.amazon.com/review/RVWTNN2QF...
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Fantastic - [15 Apr 2009]
People are raving about this book for a reason. It will exceed your expectations!
www.amazon.com/review/R3KYN71TNJORGV...
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Insightful and full of practical advice - [15 Apr 2009]
One example of a section I found very useful personally: using social networks for generating and qualifying sales leads. Simple but non-obvious ideas, well-explained by Clara, and I'm using them successfully for my business now. Equally applicable: using...
and qualifying sales leads. Simple but non-obvious ideas, well-explained by Clara, and ...
www.amazon.com/review/RCD1S83R2...
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A Must Read - [15 Apr 2009]
This book is a must read for any business wanting to connect with the next generation.
www.amazon.com/review/RAVURC2UGIL...
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Great gift for people curious about how Web 2.0 will affect their business - [15 Apr 2009]
This book is full of no-nonsense tips & tactics for leveraging social media and web 2.0 for business success. It makes a great gift for anyone who is wondering whether all this change is going to affect them or their business (hint: it will, so they...
0 for business success. It makes a great gift for anyone who is wondering whether all this ...
www.amazon.com/review/R3PSO0X4VMAREH...
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Perfect if you are trying to learn "facebook as a second language " - [14 Apr 2009]
I am actually only half way through as I write this, but I have already found Clara's methodical approach to be invaluable in laying a foundation. I can't wait to get to the second half on the practical how to steps--I almost skipped to that section, ...
approach to be invaluable in laying a foundation. I can't wait to get to the second ...
www.amazon.com/review/R2NMM4ZPWXRGUG...
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Not To Be Missed. - [31 Mar 2009]
As a friend of the author for many years, I can attest that Shih is the real deal. Most authors write from observation. Shih writes from deep-seeded experience as a practitioner and innovator in the social networking space. Bridging that gap to create...
write from observation. Shih writes from deep-seeded experience as a practitioner and...
www.amazon.com/review/R2V0KCUL3...
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Facebook - the new CRM? - [30 Mar 2009]
As an early adopter, I understood using Facebook for brand building (through Groups, Pages, Ads and Apps) and expanding your network by reconnecting with people from your past. However, Shih's book brought a new depth and understanding of what it means...
Ads and Apps) and expanding your network by reconnecting with people from your past. However...
www.amazon.com/review/R2QCZAGHUEP...
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Facebook Era review - [30 Mar 2009]
The Facebook Era provides high level insight into the social revolution whereby products like Facebook and Linked In are changing the ways that people connect and do business. I enjoyed reading this book, not only on an academic level, to learn more about...
Facebook and Linked In are changing the ways that people connect and do business. I enjoyed...
www.amazon.com/review/R2PJC0ACZFE...
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Could social networking bring value to your business? - [29 Mar 2009]
With FaceForce, Clara Shih understood early on that Facebook could be more than an online hangout--used properly, it is a social utility with a variety of business applications. In The Facebook Era, Shih keenly observes parallels between social networking...
hangout--used properly, it is a social utility with a variety of business applications. In ...
www.amazon.com/review/RJ3MSOM3RDO...
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